Who we are
About ZeroBias
ZeroBias is a discovery platform that connects investors across India with qualified, fee-based financial advisors — advisors who work for you, not for a product house.
Our Mission
Every Indian investor deserves access to a qualified, trustworthy financial advisor — one whose advice is driven purely by the merit of their financial situation, not by commissions or product incentives. We exist to make fee-based, independent guidance accessible to every investor across India, honest and entirely on their terms.
The Problem We Solve
Most financial advice in India is quietly commission-driven. Advisors are incentivised by banks, AMCs, and insurance companies to push specific products — not because those products are right for you, but because they pay the highest commissions.
The result: investors end up in the wrong funds, over-insured, under-invested, or simply confused — with no one in their corner who is truly unbiased. ZeroBias exists to fix that.
Who are our advisors?
Our advisors are qualified financial professionals — SEBI Registered Investment Advisors (RIAs), Certified Financial Planners (CFPs), and Chartered Accountants with financial planning expertise. Not everyone who applies gets listed. We manually review each advisor before they appear on ZeroBias.
Qualified professionals only — We check their qualifications and experience before listing them.
No product selling — ever — Our advisors do not earn commissions from mutual funds, insurance, real estate, or any other product. Their only income is the fee you pay them.
No hidden ties — They are not employed by or linked to any bank, fund house, brokerage, or company that could influence their advice.
Honest exit advice — If you are in the wrong product — a bad insurance policy, an underperforming fund, an unsuitable investment — our advisors will tell you directly and guide you toward what actually works for your situation. No one else does this, because no one else has the incentive to.
Accountability — Advisors who receive poor feedback or do not meet our standards are removed from the platform.
Our Values
Fee-Based Only
You pay for advice. Nothing else.
Fully Independent
No banks. No AMCs. No agendas.
On Your Terms
Book when you need it. No lock-ins.